Back to work
Case study

MRI Software.

Global real estate technology company · 4,200+ employees · Operations across 6 continents · Targeting $10bn valuation

Since December 2020 we've been MRI Software's primary video production partner — covering their flagship ASCEND EMEA conference three years running and delivering an ongoing programme of testimonial films, social content, and event packages.

5yrs

Production partnership since 2020

25+

Projects delivered

3

ASCEND EMEA conferences covered

100+

Pieces of content delivered

The relationship

2020 – present

MRI Software found us through our commercial work and have remained one of our longest-running and highest-value clients. The relationship works because we treat every project — whether it's a ten-minute event overview or a 60-second social cut — with the same level of care and consistency.

Over five years we've grown from a single-event engagement to a production partnership that spans multiple project types across their marketing and events calendar. They know what they're getting when they brief us, and that predictability is worth a lot to a global organisation coordinating video across multiple markets.

MRI's UK marketing and events team brief us on individual projects rather than a rolling retainer — which means every engagement needs to demonstrate value on its own terms. The fact that they keep coming back is the proof of that.

We've worked with multiple contacts across their team over the years, and the feedback has been consistent: easy to work with, high quality, always on time. That's what we aim for on every project.

ASCEND EMEA Conference

Corporate Events & Conferences

ASCEND EMEA is MRI Software's flagship annual conference for the EMEA region — a multi-day event bringing together clients, partners, and industry leaders. We've covered it three years running with full multi-camera productions at the InterContinental O2, London.

Event Overview Film

Full event overview — highlights, atmosphere, keynotes

A single hero film capturing the full event — keynote moments, networking, exhibition floor, and attendee reactions. Typically 4–6 minutes, used across web and email marketing post-event.

Keynote Coverage

Multi-camera keynote and session filming

Full multi-camera coverage of keynote sessions with clean audio capture. Delivered as both a standalone keynote film and raw footage for internal use.

Social Cuts

Social media content package

A batch of shorter cuts from the event day — 30–60 second clips optimised for LinkedIn, Instagram, and internal communications. Typically 8–12 cuts per event.

Vox Pops

Attendee and exhibitor interviews

Structured on-the-day interviews with attendees and exhibitors, edited into a shareable reel and also available as individual clips for partner use.

UGC Campaign

Creator-led attendee content

For ASCEND 2026 we facilitated a UGC creator on the floor — producing informal, high-energy social content from an attendee perspective. A different register to the main production that performed well organically.

Exhibition Coverage

Exhibition floor and booth films

Dedicated coverage of the exhibition floor — partner booths, product demos, and conversations — delivered to exhibition partners as standalone assets.

ASCEND EMEA 2024 — Event Overview

ASCEND EMEA 2024 — Keynote Highlights

ASCEND EMEA — Social Cuts Reel

ASCEND 2026 — UGC Campaign

Testimonials & Case Studies

Case Studies & Testimonials

Alongside the event work we produce an ongoing series of client testimonial and case study films for MRI's sales and marketing teams. These are typically shot in batches — one filming day producing multiple complete testimonials — and delivered as both long-form case study films and shorter social cuts.

Client Testimonials

Structured customer testimonial films

Interview-led testimonial films with MRI's clients — typically 2–3 minutes, covering the challenge, the MRI solution, and the outcome. Shot on location at client offices across the UK.

Case Study Films

In-depth product case studies

Longer-form case study films combining interview, location footage, and graphics — used primarily on landing pages and in sales presentations. Typically 4–6 minutes with shorter cuts available.

MRI Software — Client Testimonial

MRI Software — Product Case Study

"Cole and team were great to work with and helped us produce some fantastic assets for our event. Everything was made clear, finished on time and achieved high quality."
MRI Software — Google Review

Work with us on something similar

If you're looking for a production partner for a corporate event, a testimonial series, or ongoing content work — we'd love to hear about it. We're easy to brief and quick to respond.

The kind of relationship we have with MRI is what we aim to build with all our clients. Reliable, straightforward, and focused on what you need to achieve.

Get in touch See more work